Generate ad creative
Create campaign images and videos from prompts or uploaded source media using the generation capability selected by the user.
Google Ads creative operations
CreatorNova
CreatorNova is Iplayable's web application for advertising teams to generate AI image and video creative, organize and review project assets, and deliver approved creative to Google Ads accounts they authorize.
- Multi-model creation
- Team review
- Authorized Google Ads publishing
Campaign cut 04
00:12 / 00:30
MAKE THE MOMENT MOVE.
One creative flow
01 Generate with leading models
02 Review with your team
03 Publish to authorized ad accounts
What CreatorNova does
Create and approve advertising media before it reaches Google Ads.
Users provide a brief, prompt, or source media; select an AI generation capability; compare outputs; complete team review; and choose an authorized Google Ads account for delivery.
Organize and review
Keep briefs, reference media, generated versions, feedback, ownership, and approval status together inside each advertising project.
Deliver approved assets
After review, select a connected Google Ads customer, upload approved image or video assets, and monitor delivery status.
Optional Google connection
Why CreatorNova requests Google access
A Google account is connected only when a signed-in user chooses to authorize it. CreatorNova uses the granted access to provide these user-facing features:
- Identify the connected account
- Basic Google profile and email information let CreatorNova show which Google account the user authorized.
- Work with Google Ads assets
- The Google Ads permission verifies access to the selected customer, uploads user-approved image or video creative, creates advertising assets, and returns processing status.
- Keep the user in control
- CreatorNova acts on the account and assets selected by the user. The connection can be revoked from CreatorNova or the user's Google Account.
CreatorNova does not sell Google user data, build unrelated advertising profiles from it, or independently change campaign budgets, bids, or targeting.
Read the complete Google API data practicesA calmer workflow
Four steps. One source of truth.
CreatorNova brings the production stages together without hiding the decisions that matter to creative and campaign teams.
Brief and generate
Start with a prompt, reference asset, format, and selected generation capability.
Compare and refine
Review generated options, keep the strongest result, and make the next iteration intentional.
Approve as a team
Track review status, feedback, and ownership before any media leaves the workspace.
Publish with control
Use an authorized Google connection to deliver approved campaign assets and monitor status.
Your next campaign starts in CreatorNova.
Bring your brief, source media, and approved Google Ads account into one focused creative flow.